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There are literally millions of websites that are similar to your website and they are all competing for your traffic. You can of course compete for every last click, but are you making the most of the traffic that you already have?

For growing ecommerce or affiliate sites, the answer to increasing conversion and achieving better marketing results is A/B Split testing. And as I’ve found during repetitive searches for the most useful software available online for split testing, Visual Website Optimizer is hard to beat for the price.

If you are new to ecommerce, you have most likely focused your time and attention on the design and usability of your website. Many website owners separate their marketing efforts from the actual look and feel of the website. After all, even when you track landing pages it is difficult to gauge exactly what a user likes and dislikes about that certain area. What makes them choose to click the “add to cart” button or inquire about your services? It has been a hit or miss proposition until the advent of A/B split testing. Read more…

The only thing that is constant in the world is change, and this applies to everything, including the Internet. If you wanted to be found on Google 10 years ago, you would have used keywords, meta tags, or SEO ‘black hat’ methods that would drive traffic to your website. Now, years after the dot com boom fizzled out, webmasters know that there is only one true method for acquiring unique visitors to your personal, business, or blog website: Quality Content.

Although no one really knows what Google bases their search algorithm on, we do know that the popular search engine will reward a constant output of unique content with high page rankings. Because of this, a new type of writer has emerged from the ranks of Professors, Journalism majors, and reporters that previously dominated the Internet. I like to call this type of writer a “content provider” and you can find them producing page after page of search engine friendly articles in a quick, timely fashion. Even more advantageous for those who use content providers? You can often obtain a 500 word article for $5 or less. Great, right? But as your Father might have told you when you were growing up, you often get what you pay for. Read more…

A fast website is probably one that loads in under 2 seconds by today’s standards, but it is amazing how many sites still take well over 8 seconds. It may not be possible to get all web sites under the magic 2 second mark, but even a slight improvement in speed can drive up conversion rates, increase the depth in which users explore your site and help to increase search traffic. Read more…